Tucker Show Presentation Schedule

With a long list of educational opportunities over the course of three days, use the following schedule to coordinate brand and guest speaker presentations for each each day according to your personal calendar.

Please Note: space is limited for speaker presentations, so we suggest you reserve your spot in advance using the Tucker Show App.

Wednesday
Thursday

Tuesday, January 21st

9:00 am to 9:40 am

How maximizing your UTV business can double profitability per unit sale. Part 1 of 2

Description:

  • See compelling data (unit sales) that clearly shows why the UTV segment is EXTREMELY important to dealers and to the Powersports industry in general.
  • Even MORE hard data on what dealer averages are for new unit and accessory sales—compare your own results, grade yourself.
  • Get access to a simple financial modeling spreadsheet to see the exact impact you can make on the gross profit in your store.  Learn how to use it to set goals and targets.

 

Theatre: Motegi

Presenter: Steve Shankin

Presenter Bio:

Steve Shankin is the founder, owner, and president of Seizmik, one of the leading aftermarket suppliers of UTV accessories.  He’s been in the UTV business since 2002, well before the category really took off and before all the cool kids started doing it.   He’s made it his mission to understand UTV customers and put the knowledge to use in his business.  He’s been in over 120 different dealerships in the last 18 months learning about customers and what works and doesn’t work for dealers.  He’s a huge data nerd and uses the numbers to guide decisions at Seizmik—and he’s going to share the key data he uses during his 2 seminars.

Steve Shankin’s entrepreneurial spirit within the UTV segment led to him being named a 2016 Industry Leader by Powersports Business magazine.  He’s been the keynote speaker at UTV University and several OEMs have had him do similar seminars for their dealers.

This will be Steve’s third year presenting at Tucker shows.  He’s got updated data, improved material, and more best practices from some of the best dealers in the country.

– – – – –

How to Sell Helmets to Maximize Profitability

Description: Learn best practices and techniques for selling more helmets, and the type of helmets customers want.

Theatre: Sepang

Presenter: Kyle Slamans

Presenter Bio: Kyle Slamans, Tucker Helmet & Apparel Specialist, manages dealer apparel sales in Illinois, Indiana, and Wisconsin.

– – – – –

Selling 101

Description: Learn fundamental sales techniques that will help you sell with confidence, create repeat customers, and increase profits.

Theatre: Isle of Man

Presenter: Willie McCoy

Presenter Bio: Willie McCoy is Tucker’s Business Solutions Specialist, and has spent the past 13 years providing strategic consulting, including sales strategy development. Willie has been an AMA Professional Flat Track Racer since 1986.

10:00 am to 10:40 am

UTV customers have completely different expectations, needs, and wants from any other type of Powersports customer. Part 2 of 2

Description:

  • Try this one weird trick to increase your UTV sales!  Just kidding – it’s not that easy and this isn’t click bait.
  • Learn the difference between what YOU are SELLING them and what THEY are DOING with it.  Its critically important to understand this, and quite easy once you learn some basics.
  • Hear about the best practices and simple solutions that other dealers use to make more money and make their customers happier at the same time!
  • See data about what happens when you DON’T do this (HINT: people buy the stuff online).
  • Leave with an easy and actionable to-do list and solid reasons why you CAN and SHOULD do it!

Theatre: Motegi

Presenter: Steve Shankin

Presenter Bio:

Steve Shankin is the founder, owner, and president of Seizmik, one of the leading aftermarket suppliers of UTV accessories.  He’s been in the UTV business since 2002, well before the category really took off and before all the cool kids started doing it.   He’s made it his mission to understand UTV customers and put the knowledge to use in his business.  He’s been in over 120 different dealerships in the last 18 months learning about customers and what works and doesn’t work for dealers.  He’s a huge data nerd and uses the numbers to guide decisions at Seizmik—and he’s going to share the key data he uses during his 2 seminars.

Steve Shankin’s entrepreneurial spirit within the UTV segment led to him being named a 2016 Industry Leader by Powersports Business magazine.  He’s been the keynote speaker at UTV University and several OEMs have had him do similar seminars for their dealers.

This will be Steve’s third year presenting at Tucker shows.  He’s got updated data, improved material, and more best practices from some of the best dealers in the country.

– – – – –

7 Media Group

Description: How to use mobile marketing campaigns to create profitable sales.

Theatre: Sepang

Presenter: Ron Cariker

Presenter Bio: Ron Cariker is an Oklahoma native with a vision of endless marketing opportunities through the mobile devices our society relies on. He is one of the industry’s leading experts in Mobile Marketing with speaking engagements and workshops throughout the world.

– – – – –

Pre-owned Market Opportunities

Description: Learn how to capitalize on massive opportunities in the pre-owned powersports market.

Theatre: Isle of Man

Presenters: Neil Noble

Presenter Bios: Neil Noble oversees the daily operations at Calculated Risk’s seven dealerships. Neil started in the motorcycle industry in 2003 and joined Calculated Risk in 2012.

11:00 am to 11:40 am

Arai Helmets

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenter: Brian Weston

Presenter Bio: Brian Weston is the Managing Director at Arai Helmets USA. He coordinates brand marketing, product launches, and wholesale and retail sales support and technical training.

– – – – –

Twin Power USA

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Sepang

Presenter: James Simonelli

Presenter Bio: James Simonelli has been riding since he was 12 years old and involved in the industry since 16. He has published technical articles and interviews in Iron Works Magazine and has worked in all facets of the industry as a mechanic, service manager, purchasing, marketing and event management, and now Twin Power Brand Manager.

– – – – –

RK Chains And Excel Rims

Description: Learn how to capitalize on massive opportunities in the pre-owned powersports market.

Theatre: Isle of Man

Presenters: Farrah Bauer, Atsushi Sonoda

Presenter Bios: Farrah Bauer is the Excel Rim Sales and Marketing Manager at RK Excel America Inc. She is an avid off-roader and has been working in the motorcycle industry for over 30 years. Atsushi Sonoda has been RK Japan’s overseas distribution developer for over 10 years. He recently relocated from Japan to the United States and now resides in Oceanside, CA. He is currently the Vice President at RK Excel America.

12:00 pm to 1:00 pm

Lunch Break

Main Floor

1:00 pm to 1:40 pm

Abus Mobile Security

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenter: Phil Marmet

Presenter Bio: Phil Marmet has spent the last 8 years as Key Account & Sales Manager for ABUS Mobile Security in North America.

– – – – –

Sena Technologies

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Sepang

Presenter: Rick Grassadonia

Presenter Bio: Rick Grassadonia, Vice President of Sales for Sena, sales experience includes strategic sales development and implementation, technical product assistance, and distributor training.

– – – – –

Moramoto

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and available pre-season pricing programs.

Theatre: Isle of Man

Presenters: Andrew Mora, Jimmy Hamilton, Garrett McCullough

Presenter Bios: Andrew Mora is the owner of Florida-based powersport dealerships Moramoto. He believes in a new-age approach to the powersports purchase experience focused around the customer experience. Jimmy Hamilton serves as Service, Parts, and SXS/UTV Production Manager at Moramoto. He brings over 15 years of powersports dealership experience to his role at Moramoto. Garrett McCullough brings over nine years of customer service and management experience to his role with Moramoto.

2:00 pm to 2:40 pm

FirstGear USA

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenter: Chris Siebenhaar

Presenter Bio: Chris Siebenhaar brings a diverse powersports background to his position as Marketing Manager for FirstGear USA, having spent time as an account manager for Bonnier, athlete manager for Alpinestars, and as a freelance product development and test rider.

– – – – –

Using Mobile Campaigns to Increase Profitable Sales

Description: Learn how to use mobile marketing campaigns to create more profitable sales and better promote your dealership.

Theatre: Sepang

Presenters: Ron Cariker, JJ Pecsok

Presenter Bios: Ron Cariker is an Oklahoma native with a vision of endless marketing opportunities through the mobile devices our society relies on. He is one of the industry’s leading experts in Mobile Marketing with speaking engagements and workshops throughout the world. JJ Pecsok joined Tucker in early 2018 as the local Regional Sales Manager, where he then transitioned into a newly developed role as Tucker’s Field Marketing Manager. JJ has worked in sales and marketing for powersports companies, as well as numerous years inside a dealership, giving him perspective from all sides. JJ’s goal is to help dealers drive business through marketing efforts.

– – – – –

BikeMaster

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Isle of Man

Presenter: Baus Barker

Presenter Bio: Baus Barker has 15 years experience in the powersports industry and joined the Tucker team in 2016. He provides technical support for the BikeMaster and Twin Power brands.

3:00 pm to 3:40 pm

Avon Tyre

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenters: Sukoshi Fahey, Dominic Clifford

Presenter Bios: Sukoshi Fahey is the Major Accounts Manager for Avon in North America. She has worked with Avon since 2001 and before that was with Pirelli/Metzeler for many years handling sales, marketing, and technical support. Dominic Clifford is Avon’s Global Motorcycle Sales Manager based in Melksham, UK. Dominic has a wealth of experience in the motorcycle industry and for the past eight years has been the Strategic Motorcycle Business Unit Manager for Goodyear Dunlop and has also worked for Triumph Motorcycles.

– – – – –

Warm and Safe

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and available pre-season pricing programs.

Theatre: Sepang

Presenters: Mike Coan, Mike Ebers

Presenter Bios: Mike Coan was confident he could do better when it came to heated riding gear. The Heat-troller became an engineered, in-house run of 500 solid-state controllers designed by Mike and his close friend Don. Over 25 years later, the Heat-Troller remains the industry leader in heated gear control performance. Mike Ebers serves as Principal and head of customer service at Warm & Safe Heated Gear.

– – – – –

Warn Industries

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Isle of Man

Presenter: Patrick Storm

Presenter Bio: Patrick Storm has served as the National Sales Manager, Powersports, at Warn Industries for the last 32 years.

4:00 pm to 4:40 pm

Tucker Talks

Description: State-of-the-union style meeting where the Tucker leadership team discusses current events within the powersports industry.

Theatre: Motegi

Presenters: Sebastian Bretschneider, Greg Blackwell

Presenter Bios: Tucker CEO Sebastian Bretschneider has worked as an executive for private equity portfolio companies across many industries for most of his career, transforming businesses to their full potential and repositioning them in changing market environments. Greg Blackwell brings over 30 years of powersports industry experience to his role as Chief Commercial Officer, having worked for KTM North America, Lemans Corporation, Metzeler Motorcycle Tire North America, and most recently with MTA Distributing.

– – – – –

Using Custom Builds to Double Profitability per Unit Sale

Description: Learn how to customize UTV builds on your showroom floor and market your business as the go-to “UTV Store” in your local market.

Theatre: Sepang

Presenters: Steve Shankin

Presenter Bios: Steve Shankin has served as the President of UTV aftermarket accessory brand Seizmik for the last 16 years.

– – – – –

All Balls Racing

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Isle of Man

Presenter: James Schuster

Presenter Bio: James Schuster is the Product Line Manager at C&L Companies, the parent company of All Balls Racing Group.

5:00 pm to 7:00 pm

Happy Hours

Main Floor

Wednesday, January 22nd

9:00 am to 9:40 am

Sundance FTW

Description: Learn from Sundance how to optimize the value of a premium credit card processing partner.

Theatre: Motegi

Presenter: Michael Moore

Presenter Bio: Michael Moore has over 20 years of expertise strategically developing and executing all aspects of merchant portfolio exposure and growth. Michael’s expertise comes from executing 1 Billion in merchant aquisitions, acquiring, and sales for industry leaders First Data, Global Data and Certified Payment Systems.

– – – – –

Earning Door Swings thru Social Media

Description: Learn how to use social media to earn more door swings by building a community and following around your dealership and it unique culture.

Theatre: Sepang

Presenters: Taz Sobotka, JJ Pecsok

Presenter Bios: Taz Sobotka is the Sr. Director of Marketing and leads all functions of marketing for Tucker. He strives to deliver powersports messaging and communication in new and innovative ways that educate, inspire, and motivate. JJ Pecsok joined Tucker in early 2018 as the local Regional Sales Manager, where he then transitioned into a newly developed role as Tucker’s Field Marketing Manager. JJ has worked in sales and marketing for powersports companies, as well as numerous years inside a dealership, giving him perspective from all sides. JJ’s goal is to help dealers drive business through marketing efforts.

10:00 am to 10:40 am

Vance & Hines

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenter: John Potts

Presenter Bio: John Potts is an experienced Sales & Marketing expert with years of history in the powersports industry. He worked for Vance & Hines for 15 years before leading sales and marketing for another firm serving the on-road and off-road motorcycle aftermarket.

– – – – –

How to Build Your Brand in Your Local Market

Description: Every local market has unique qualities that dealers must tap into to appeal to customers. Learn to identify the qualities that appeal to your local market and will make you the go-to store for powersports in your area.

Theatre: Sepang

Presenters: JJ Pecsok, Brian Healea

Presenter Bios: JJ Pecsok joined Tucker in early 2018 as the local Regional Sales Manager, where he then transitioned into a newly developed role as Tucker’s Field Marketing Manager. JJ has worked in sales and marketing for powersports companies, as well as numerous years inside a dealership, giving him perspective from all sides. JJ’s goal is to help dealers drive business through marketing efforts. Brian Healea has been in the motorcycle industry for over 20 years, with 15 years as a field representative and manager with KTM, Ducati, and Triumph before joining Tucker as a Regional Sales Manager..

– – – – –

Understanding Your Customers’ Journey

Description: Learn to understand the customer journey, from research to purchase, in order to better serve their needs and create a lifelong customer.

Theatre: Isle of Man

Presenter: Joe Radosevic

Presenter Bio: Joe Radosevic brings years of powersports experience to his position as Northwest Regional Manager for Tucker.

11:00 am to 11:40 am

Cardo Systems

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenter: Jamie Cheek, Mike Tole

Presenter Bios: Jamie Cheek brings over 14 years of powersports experience to his role as Vice President of Sales for Cardo Systems. Mike Tole has been the North American Brand Manager at Cardo Systems for the last nine years. Before that, he worked in sales for Bert’s Mega Mall.

– – – – –

MOGO Parts by Outside Distributing

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Sepang

Presenters: Andrew Hepburn, Keith Morrison, John Porter

Presenter Bios: Andrew Hepburn is Chief Executive Officer for Outside Distributing. Under his guidance, Outside Distributing has gone from serving a hand full of dealers to supplying thousands of dealers across North America and beyond. Keith Morrison leads Sales & Operations for Outside Distributing. From strategy to sales and marketing, Keith’s years of experience, expertise, and passion for helping others shines through in everything he does. John Porter began his career in automotive before moving to his true passion, Powersports. As Sales & Marketing Manager, John tailors his training and support programs to provide maximum value to Outside Distributing’s dealer partners.

– – – – –

All Balls Racing 

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Isle of Man

Presenter: James Schuster

Presenter Bio: James Schuster is the Product Line Manager at C&L Companies, the parent company of All Balls Racing Group.

12:00 pm to 1:00 pm

Lunch Break

Main Floor

1:00 pm to 1:40 pm

Method/GMZ/Tensor – Custom Wheel House

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenter: Matthew Harris

Presenter Bio: Matthew Harris is the Global Sales Director for Custom Wheel House. He is a business management professional with motivational leadership skills and 17 years of award-winning and record-setting sales and service in the automotive retail, aftermarket, and hospitality industries.

– – – – –

Namz Custom Cycle Products

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Sepang

Presenter: Hannah Bistocchi

Presenter Bio: Hannah Bistocchi is a Marketing and Business Development Specialist for NAMZ Custom Cycle Products and has been with the company since October 2019. She is responsible for branding, print and digital advertising, social media, website, email and newsletter campaigns, promotional events and new product implementation.

– – – – –

FMF Racing

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Isle of Man

Presenter: Doug Muellner

Presenter Bio: Doug Muellner, Director of Sales for FMF Racing, is a powersports industry professional and marathon runner with extensive experience in strategic planning, forecasting, segment development, and relationship building. Friends describe him as personable with an incredible work ethic.

2:00 pm to 2:40 pm

Speed and Strength

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenters: Bruce Parker, Max Charlebois

Presenter Bios: Bruce Parker has over 45 years of experience in the motorcycle industry and began his career by launching his own chain of powersports dealerships in the US and Canada. Since that time, he has gone on to build some of the most successful motorcycle apparel brands in the industry today. Max Charlebois has worked in the motorcycle industry for over a decade and has been involved with every aspect of working in the industry. From retail sales to eCommerce, branding and advertising, he has managed multiple motorcycle apparel brands throughout North America.

– – – – –

QuadBoss

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Sepang

Presenter: Justin Lasater

Presenter Bio: Justin Lasater manages the QuadBoss brand and has over 20 years of industry experience including dealership parts, sales and service management, OE accessory sales and product development, as well as aftermarket product development and management.

– – – – –

Kenda USA

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Isle of Man

Presenter: Jason Baldwin

Presenter Bio: Jason Baldwin is the Director of Powersports for Kenda Tire in North America. He received his undergraduate degree in Marketing in 1998 and an MBA in 2000. He carries over 20 years’ powersports experience at all levels of the industry and is still an active powersports racer.

3:00 pm to 3:40 pm

How to Leverage Product Data from Tucker to Gain an Online Presence

Description: Learn how to leverage the product data provided by Tucker to increase your online presence and sell more product on the web.

Theatre: Motegi

Presenters: Matt Fibranz, Rick Lambert

Presenter Bios: Matt Fibranz is an eBusiness Account Manager for Tucker and works with some of the largest customers in the motorcycle industry who are focused on the eCommerce channel. Rick Lambert is a Tucker eBusiness Sales Account Manager that works with some of the largest customers in the motorcycle industry who are focused on the eCommerce channel.

– – – – –

How to Effectively Launch a Product

Description: Industry tips and tricks for successfully bringing a new product to market with maximum impact and acceptance.

Theatre: Sepang

Presenter: Charles Castloo

Presenter Bio: Charles Castloo is a lifelong motorcycle enthusiast and current North America Sales & Marketing Manager for 100%. Charles grew up in Texas racing motocross and eventually made his way to the professional level before transitioning to the business side of the industry.

– – – – –

ProTaper

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Isle of Man

Presenter: Randy Valade

Presenter Bio: Randy Valade has had a passion for motorcycles for over 30 years and started racing at an early age. He enjoys working in the motorsports industry and pushing the limits on what can be developed for today’s riders/athletes. He’s served as a brand manager for MSR and Answer Racing before moving to his current role with ProTaper.

4:00 pm to 4:40 pm

Camso

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenter: Francois Jean

Presenter Bio: Francois Jean has been a powersports enthusiast since his first ride on a tracked ATV in 1997. With nearly 16 years of experience in conversion track systems, he has been a key contributor to the growth of ATV/UTV track systems at Camso.

– – – – –

Tucker Talks

Description: State-of-the-union style meeting where the Tucker leadership team discusses current events within the powersports industry.

Theatre: Sepang

Presenters: Sebastian Bretschneider, Greg Blackwell

Presenter Bios: Tucker CEO Sebastian Bretschneider has worked as an executive for private equity portfolio companies across many industries for most of his career, transforming businesses to their full potential and repositioning them in changing market environments. Greg Blackwell brings over 30 years of powersports industry experience to his role as Chief Commercial Officer, having worked for KTM North America, Lemans Corporation, Metzeler Motorcycle Tire North America, and most recently with MTA Distributing.

– – – – –

Tucker University, By Brandecation

Description: Tucker University is the newest online learning management system (LMS) in powersports, and Brandecation is the brains behind it. Learn more about the Tucker University LMS with the CEO and founder.

Theatre: Isle of Man

Presenter: Rich Maychrich

Presenter Bio: Rich Maychrich has been an entrepreneur in the powersports industry for over two decades. With his wide array of experiences he has developed our industry’s leading learning management system and partnered with Tucker to bring educational modules online for many Tucker Brands.

5:00 pm to 7:00 pm

Happy Hours

Main Floor

Thursday, January 23rd

9:00 am to 9:40 am

DX1

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenter: Michael Godina

Presenter Bio: Michael Godina is Creative Director at Dominion Powersports Solutions, makers of dealership platform DX1.

– – – – –

Using Dealer.Tucker.com to More Effectively Serve Customers

Description: Learn how to leverage the Dealer.Tucker.com B2B website to more effectively and efficiently serve your customers.

Theatre: Sepang

Presenters: Jay Bridel, Jeanne Shuffler

Presenter Bios: Jay Bridel has spent seven years at Tucker, most recently as a Product Information Analyst. Jay manages the content and product information that goes into the Tucker website and its publications. Jeanne Shuffler is a Business Information Technology Analyst for Tucker and helps manage the information that goes into the Tucker website and its publications.

– – – – –

Marketing Resources, Available to You, Through Tucker

Description: Tucker Field Events Manager JJ Pecsok provides an overview of how Tucker can help you market your business with evolving resources from the marketing department.

Theatre: Isle of Man

Presenter: JJ Pecsok

Presenter Bio: JJ Pecsok joined Tucker in early 2018 as the local Regional Sales Manager, where he then transitioned into a newly developed role as Tucker’s Field Marketing Manager. JJ has worked in sales and marketing for powersports companies, as well as numerous years inside a dealership, giving him perspective from all sides. JJ’s goal is to help dealers drive business through marketing efforts.

10:00 am to 10:40 am

Selling to Different Personas

Description: Learn how to use unique personas to identify your customers and adjust your sales approach accordingly.

Theatre: Motegi

Presenter: Joseph Johnson

Presenter Bio: Joseph Johnson has been a high-performance dealer sales partner with Tucker Powersports for the last 12 years. He spent the 12 years before that at the dealership level as a sales manager, floor manager, finance manager, and service writer.

– – – – –

EBC Brakes

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Sepang

Presenters: Robert Keller

Presenter Bio: Robert Keller is General Manager of EBC Brakes USA.

– – – – –

Social Media and What You Should Be Doing Consistently

Description: Learn how to sift through the noise of social media and focus on what you should be doing consistently to grow your social media presence effectively.

Theatre: Isle of Man

Presenter: Taz Sobotka, Dale Spangler

Presenter Bio: Taz Sobotka is the Sr. Director of Marketing and leads all functions of marketing for Tucker. He strives to deliver powersports messaging and communication in new and innovative ways that educate, inspire, and motivate. Dale Spangler was a pro motocross racer before starting his career in the powersports industry. He brings over 25 years of marketing, media relations, and content creation experience to his role as Marketing Content Manager for Tucker.

11:00 am to 11:40 am

Seizmik – Using the company’s free marketing tools to get better customer engagement and sell more stuff

Description: Seizmik is continuing to develop an impressive array of marketing tools that dealers can use for FREE to help drive door swings, get impressions on social media, and give a more engaging customer experience. And it’s all FREE. Learn how to access it and use it in this informative and fast paced seminar.

Theatre: Motegi

Presenter: Steve Shankin

Presenter Bio: Steve Shankin is the founder, owner, and president of Seizmik, one of the leading aftermarket suppliers of UTV accessories.  He’s been in the UTV business since 2002, well before the category really took off and before all the cool kids started doing it.

– – – – –

100%

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Sepang

Presenter: Charles Castloo

Presenter Bio: Charles Castloo is a lifelong motorcycle enthusiast and current North America Sales & Marketing Manager for 100%. Charles grew up in Texas racing motocross and eventually made his way to the professional level before transitioning to the business side of the industry.

– – – – –

Motul

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Isle of Man

Presenters: Dave Wolman, Casey Thomas

Presenter Bios: Dave Wolman currently serves as Director Center of Excellence (CoE) Powersports for Motul, and previously served as President of Motul in charge of North America. Casey Thomas has 30 years of experience in the powersports and motorsports industries. Casey has a strong knowledge of dealership relations, distribution, direct brand relationships, and navigating the changing sales and business landscape of our industry.

12:00 pm to 1:00 pm

Lunch Break

Main Floor

1:00 pm to 1:40 pm

Race Winning Brands

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenter: Scott Highland

Presenter Bio: Scott Highland brings over 25 years of powersports experience to his role as Director of Powersports for Race Winning Brands.

– – – – –

DragonFire Racing

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Sepang

Presenter: Kyle Frederick

Presenter Bio: Kyle Frederick is the Brand Manager for DragonFire Racing and has been involved in motorsports for over a decade.

– – – – –

Maxima

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Isle of Man

Presenter: Trevor Reis

Presenter Bio: Trevor Reis is a former professional Motocross and Supercross privateer racer. He spent time working in a dealership while racing before moving to his current role with Maxima Racing Oils.

2:00 pm to 2:40 pm

Answer Racing

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Sepang

Presenter: Kobi Iseri

Presenter Bio: Kobi Iseri is an experienced Action Sports Marketing Communications Strategist, having worked for powersports brands Fox Racing, Suzuki, Kawasaki, and Speed and Strength before moving to his current role as Marketing Manager for Answer Racing.

– – – – –

Acerbis

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Isle of Man

Presenter: Tallon Vohland

Presenter Bio: Tallon Vohland is a former pro motocross racer that raced for factory teams in America and Europe. He serves as the USA sales manager for Acerbis.

3:00 pm to 3:40 pm

Yoshimura

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenter: Erick “Big E” Bartoldus

Presenter Bio: Erick Bartoldus has been involved with action sports for most of his life. Having raced for over 20 years, he considers the experience of competition and the public relations skills he’s gained from traveling, to be the backbone of who he is today.

– – – – –

USWE

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Sepang

Presenter: Karl-Johan Engdahl

Presenter Bio: Karl-Johan Engdahl is an entrepreneur with passion and skills in branding and marketing. As co-founder of USWE, he brings 12 years of experience to his role as Marketing Director.

– – – – –

Working with Influencers to Grow Your Brand (Panel Discussion)

Description: Learn how to work with influencers in your local area, and use employee staff as influencers, to increase brand awareness and create more foot traffic in your store.

Theatre: Isle of Man

Panel: Stephy Sobotka, Stephanie Pietz, Dan Riley | Moderators: Taz Sobotka, Dale Spangler

Panel Bios: Stephanie Sobotka is a professional model, Monster Energy girl, and influencer with motorsports and motorcycle racing knowledge and a decade of brand activation, experiential marketing, and spokesmodel experience. Stephanie Pietz is a racer, influencer, and model that’s worked in the motorsports industry for almost a decade representing companies such as Rockstar Energy, Lucas Oil, Makita tools, and Metal Mulisha, to name a few. Dan Riley has worked behind the scenes with some of the biggest companies and the hottest brands in the powersports industry in the areas of product design, motorcycle customization, advertisement design, and helmet customization.

4:00 pm to 4:40 pm

Tucker Talks

Description: State-of-the-union style meeting where the Tucker leadership team discusses current events within the powersports industry.

Theatre: Isle of Man

Presenters: Sebastian Bretschneider, Greg Blackwell

Presenter Bios: Tucker CEO Sebastian Bretschneider has worked as an executive for private equity portfolio companies across many industries for most of his career, transforming businesses to their full potential and repositioning them in changing market environments. Greg Blackwell brings over 30 years of powersports industry experience to his role as Chief Commercial Officer, having worked for KTM North America, Lemans Corporation, Metzeler Motorcycle Tire North America, and most recently with MTA Distributing.

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All Balls Racing 

Description: Brand sell-through education, new and current product demonstrations, merchandising techniques, and pre-season pricing programs.

Theatre: Motegi

Presenter: James Schuster

Presenter Bio: James Schuster is the Product Line Manager at C&L Companies, the parent company of All Balls Racing Group.

5:00 pm to 7:00 pm

Happy Hours

Main Floor